Online Marketing




What is Online Marketing?


Web Marketing is application of Internet and associated innovations to accomplish the company's marketing objectives.


Web Marketing is about the Internet as a distribution channel. The Internet can be used as a PLACE to promote a services or product, offer information to potential consumers and to reach various geographical regions and niche markets.


CONSUMER centered marketing is the key for success of any company. Concentrating on client needs and wants will assist a company to please in fact to thrill its consumers more effectively and effectively. Because acquiring a new consumer is expensive than keeping the existing consumer, Building close relationships and retaining existing consumers is very crucial.
Internet marketing is best utilized in CONJUNCTION with other marketing media. Coordination between online and offline marketing activities is very essential.


Internet Marketing Tools


Online Search Engine Marketing


Search Engine marketing is important since 85% of Internet surfers utilize search engines to find new sites. Research study reports show that the majority of online purchases originate from search engines. Leading 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of search engine traffic.

E-mail Marketing


E-mail is the most popular online activity. According to the research study findings 96% online users use E-mail. Email marketing can be used to drive sales, offer customer service and to develop close relationships Online Marketing Tool with the consumers. Email marketing is a cost Online Marketing Tool reliable Internet Marketing tool and the results can be quickly determined. We can expect a higher reaction rate around 10-- 15% from an internal E-mail list. , if we are to lease an E-mail list from Internet Marketing Tool an outside source the action rates will be around 1 %.


Affiliate Marketing


This is called the earnings sharing organisation design. Affiliate marketing is one site (An Affiliate) is promoting another website (Merchant) in exchange for a commission. Affiliate marketing is risk totally free and expense reliable marketing because you pay only for performance. Affiliate marketing makes it possible for businesses to reach niche markets in a more cost effective manner.


Banner Advertising


Banner advertising was very much popular and click through rates were around 25% when its introduce for the first time in 1994. At present we can't anticipate a conversion rate above 2 % from a banner marketing campaign (Click through rates 0.5% untargeted banners and for targeted banners in between 1-2%). Although the conversion rates are not satisfying banner marketing still considers as an efficient branding tool.


Viral Marketing


This is the "e" term for word of mouth. This medium might be used to get the word out about your organisation among the target audience. Viral marketing messages receive 5-- 15% click through rate. 57% state word of mouth or viral marketing is their main source of information about brand-new sites. Hotmail is among the very first examples of Viral Marketing.




Publicity has to do with developing awareness, constructing trust and reliability. Online press release distribution plays the main function in this.


Browse Engine marketing is essential since 85% of Internet internet users use search engines to find brand-new sites. E-mail marketing can be used to drive sales, provide consumer service and to construct close relationships with the clients. E-mail marketing is a cost effective Internet Marketing tool and the results can be easily measured. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their primary source of info about new websites.




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